Your certified Google AdWords™ partner
for the German speaking market
PPC Management & Consulting
With Google AdWords you can reach your German speaking customers at the right time, when they search for your product or service. You only pay when someone clicks on your ad, so you fully decide how much you want to invest.
In order to increase your sales, get more leads, phone calls, or bring back visitors to your website more often, you can select keywords for your industry, and target your ads to specific countries, regions or cities, which makes your ad even more relevant.
Pay-per-click management by SEMGermany helps you:
- Optimize your cost per click
- Improve the quality score of your keywords
- Reach your local target customers
- Increase brand awareness
- Generate more sales and leads
- Achieve the best ROI for your business
Display & Remarketing
The Google display network allows you to publish your ads on millions of websites related to your product or service, so you can reach potential customers interested in your business.
Make remarketing part of your traffic strategy, and remind former visitors of what you have to offer! Bringing them back to your website increases the chance to convert them into buyers and contributes to the outcome of your marketing activity.
Whether your company is a new start-up, established brand, or operates in a small niche, display and remarketing campaigns can produce remarkable effects on brand recognition, maximize conversion volumes and reduce your acquisition costs.
Mobile & Video
Reach your target customers more efficiently on their mobile devices, and optimize your marketing performance on Google’s search and display network by creating ads specifically for smartphone and tablet users.
Video ads published on YouTube can be a very personal and direct approach for brand communication. Make use of video content to engage with your audience on the emotional level.
Strategy Development
Creating a focused marketing plan is the first step to a successful AdWords campaign. To get the most from your advertising budget, it’s essential to have a clear, measurable goal and understanding of your target market and customers.
SEMGermany will assist you in the development and implementation of an international strategy for your pay-per-click account that keeps your costs low, and reaches the right audience with the right messaging in alignment with your business objectives.
Once a strategy is in place a marketing team of native German speakers will select keywords that drive relevant traffic to your website, create your ads and structure your account settings according to well defined quality standards.
Properly implemented, a well formulated PPC strategy will lay the groundwork for long term success and make sure that all of your campaigns are as effective as possible.
Research & Optimization
Ongoing research, testing and optimization of your campaign structure, keyword portfolio and landing pages is an important part of the marketing process. It will improve your PPC performance and lead to better results over time.
You want to make sure that all of your AdWords campaigns stay highly relevant, aim directly at a specific market segment and make sales grow. Therefore a methodical routine should be adopted to make regular adjustments.
Assessing and evaluating your keywords both in terms of value and quality, A/B testing and competition research will support the right kind of progress and increase your campaign success.
Analytics & Reporting
Measuring the impact of your PPC campaigns requires to define and monitor reliable key performance indicators (KPIs) that provide actionable insights on your traffic data, and help you focus on any development potential.
At the same time, a better understanding of your customer base can be elemental to gain a competitive edge that enables your business to stay one step ahead of the competition.