Learn what Google AdWords can do for your business, the advantages for you as an advertiser, and how to reach your target customers with it!
Learn how search marketing can help you reach new customers for your business and some of the basic elements you need to pay attention to when creating your landing page and launching your Google AdWords campaign!
Learn to understand the three levels of the Google AdWords system – Account, Campaigns and Ad Groups – and how to develop an optimal structure for your Google AdWords campaigns!
Learn how to select keywords for your Google AdWords campaigns and how to work with keyword matching options to control which keywords trigger your ads!
Learn how to write effective text ads for the Google AdWords search network!
Learn what you can do in order to improve your Google AdWords campaign performance, which settings affect your budget, how to improve your landing page experience and how to measure your performance indicators!