Introduction to Google AdWords
Learn Google AdWords: Free Video Lessons
Lesson 01: Google AdWords for Beginners
Learn what Google AdWords can do for your business, the advantages for you as an advertiser, and how to reach your target customers with it!
Lesson 02: How to get new clients with Google AdWords
Learn how search marketing can help you reach new customers for your business and some of the basic elements you need to pay attention to when creating your landing page and launching your Google AdWords campaign!
Lesson 03: How to structure your Google AdWords campaigns
Learn to understand the three levels of the Google AdWords system – Account, Campaigns and Ad Groups – and how to develop an optimal structure for your Google AdWords campaigns!
Lesson 04: How to select good keywords for Google AdWords
Learn how to select keywords for your Google AdWords campaigns and how to work with keyword matching options to control which keywords trigger your ads!
Lesson 05: How to write effective ads for Google AdWords
Learn how to write effective text ads for the Google AdWords search network!
Lesson 06: How to improve your Google AdWords campaign performance
Learn what you can do in order to improve your Google AdWords campaign performance, which settings affect your budget, how to improve your landing page experience and how to measure your performance indicators!